I am originally from Laguna Beach, California and now call Nashville home, where I work as a marketing strategist, creative director, and digital experience lead with more than 15 years of experience across wellness, lifestyle, entertainment, nonprofit, and hospitality brands. I build content systems, digital campaigns, brand messaging, multimedia assets, and full digital experiences that feel clean, intentional, and emotionally grounded.

I work at the intersection of creativity and strategy. I develop brand voice, create content that tells a cohesive story, design conversion-focused digital ecosystems, and oversee campaigns from concept through launch and optimization. I manage full-funnel digital marketing, build influencer and affiliate programs, produce and direct photo and video shoots, write and edit high-performing content, design graphics and social assets, and collaborate with teams to ensure every touchpoint aligns with the brand’s identity and goals.

My experience includes writing and editing copy, building and managing websites, producing podcasts and audio content, designing UX flows, developing social media strategies, and managing CRM and email marketing systems. I create and refine messaging frameworks, promotional calendars, landing pages, content libraries, and visual guidelines. I also handle campaign analysis and reporting, trend mapping, strategic planning, and creative ideation for both small businesses and national brands. If it involves creative direction, storytelling, marketing strategy, or digital production, I have likely led or built it.

Throughout my career I have worked with national wellness brands, boutique studios, universities, ministries, lifestyle companies, and entertainment platforms. My work spans email, social media, web, paid campaigns, video, audio, PR, influencer marketing, editorial writing, and product marketing. I am equally comfortable building the strategy, writing the copy, designing assets, managing creators, or directing the full production process from idea to final delivery.

Outside of work, I continue to create. I am an Americana singer songwriter with an EP releasing in 2026. Music informs the way I think, write, structure stories, and approach creative work. It keeps my thinking grounded, intuitive, and deeply human.

I am a mom, and that has added a profound layer of intention to everything I do. I love spending time with my daughter and my husband Andy. He is a musician as well, and together we spend our time making music, exploring Nashville, hiking, going to shows, and being part of the community that makes this city feel like home.

At my core, I care about work that feels intentional, warm, and real. I believe good marketing should create connection and tell a true story. I love helping brands find their voice, understand their audience, and build something that feels fully alive.